...
This is the type of code signing identity used. This may be either "iPhone Development" or "iPhone Distribution".
provisioningProfile:
This This is the UUID of the provisioning profile to be used for signing. By opening your provisioning profile .mobileprovision file in a text editor, you can find the UUID which needs to be specified here. Just search for UUID.
provisioningProfileFile:
This is the path to the mobile provisioning profile file you generated in the previous step. In this example we've placed the .mobileprovision file in the project root (at the same level as your config.xml file), therefore just the name of the file is enough.
...
Note: For developers used to building Cordova apps, you'll notice we haven't included section for "debug" details in the build.json. These are generated automatically for you by the Buildbots, so there is no need to include them here.