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1. A new collector object is initialised, with the API key pair values and Analytics URL passed into it
2. Your custom event objects are formatted to your choosing
3. 
   
   1. using the logEvent() Method, your single event is sent via your custom collector to the Simple Analytics Collector
   2. using the logEvents() Method, your multiple events are sent via your custom collector to the Simple Analytics Collector

First off, we'll start by setting up the script configuration and showing you how to initialise your custom collector in your code. 

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