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The primary purpose of the API keys is to allow the custom collector which you configure in your script, to talk with the simple analytics service collector, configured by BlinkMobile for your Dashboard project. Theoretically, you could have multiple simple analytics service collectors configured, as each collector uses its own unique API key pair.
In the next step, we’ll take you through how to first configure and implement your custom analytics script, which will cover include setting up your custom collector and inserting including your API keys in the correct places.